Many people spend a lot of time writing an email. But after hitting send, there is no way to know what happens to that email. Unless you use email trackers.
With email tracking, you don't have to guess whether your recipient has read your email or not. You also don't have to figure out whether they clicked on a link or opened an attachment.
This is because email trackers can alert you whenever someone does any of the above actions. For salespeople, email tracking is important in a lot of ways. By using email trackers, they can decide whether to follow up or not.
Over the years, I have used many different email trackers. Now, I want to share some of the best ones that I have discovered.
Many of these email trackers come with additional features such as CRM integration, email templates, scheduling etc.
Keep reading to find out which email trackers are right for you or your company.
1. Hubspot Sales
Hubspot Sales is not only a great sales platform with awesome features but it includes email tracking as well. Hubspot's email tracking is a neat little addition that makes a world of difference especially when you send out cold emails.
When you enable the email tracker, you receive alerts based on actions. For example, whenever your recipient opens your email, you receive an instant browser alert.
If you added a link to the email, you will also be able to know when they click on that link. Armed with this information, you can then go ahead and proceed with your next plan of action. As you can tell, without email tracking, you will never know what to do next.
Another thing, you can access all your previous email history with someone by logging in to your Hubspot Sales dashboard. Right away, you will have all your email communication stats in front of you.
Yesware has lots of amazing email tools. Their email tracker is one of the most popular ones available. Not only is it easy to set up but also works well with Gmail, Outlook, Gsuite and Office 365.
With Yesware, you not only receive insights into who opened your email but much more. Added an attachment? You will be able to see when someone opens it. Linked to a presentation? You will be notified whenever someone clicks through to view it.
That's not all. Also find out which pages they viewed and which ones they skipped. Yesware also helps you find out how much time someone spends on each page. This way, you will know what they are really interested in learning more about.
Also, with mail merging and touch point features, email outreach becomes so much easier with Yesware.
With Yesware's smart insights, it becomes easy to send better, targeted emails. You no longer have to take a shot in the dark since you are aware of what they enjoy reading and learning about. So you will only send them relevant material that meets their requirements.
Another sales platform that provides email tracking is Toutapp. Like other email trackers, this one also helps you find out what happens to your emails after you send them out. So instead of relying on your gut instincts, Toutapp provides you with the answers you need. You will be able to find out who opened your email or when they opened it etc.
(Source: Technology advice)
Insights into your recipient's email behavior make it easy to put a plan of action in place. This way, you are able to send out better emails in line with the habits of your prospects. Also, Toutapp integrates with SalesForce, so if you already use this CRM, then you can take advantage of Toutapp’s email tracking right inside it.
Plus, Toutapp's yearly email reports are also handy. You can see how well your emails are doing and which areas need improvement.
4. Cirrus Insight
Cirrus Insight is a powerful app for integrating Salesforce with your inbox. With its email tracking feature, you not only see who opened your email or clicked on a link but much more.
For example, Cirrus Insight also provides the exact time the recipient opened your email. It also provides the insights into where the recipient was and on which device.
The extra information serves as a useful way to keep track of your prospect's inbox behavior. This allows you to create more customized emails. For example, your prospects may open emails on their mobiles more often. This means that you will need to optimize your emails to make them more mobile-friendly.
Without email tracking, having access to this kind of information is not possible. And that’s where email trackers like Cirrus Insight come in. They help you unearth valuable information so you can send out better emails.
RocketBolt is a new email tracker that landed on my radar some weeks ago. I discovered RocketBolt in a Quora thread and ended up at their website.
When it comes to email tracking, the free monthly plan allows you to track 100 emails. This plan works with only Gmail. For Outlook users, you will need to upgrade to the paid plan that also comes with website tracking.
Apart from tracking email opens, RocketBolt also tracks links in the email plus re-opens. If you use Gmail and need an email tracker sometimes, then RocketBolt is a good free option.
SalesHandy provides a set of sales enablement tools that also come with email tracking features.
The email tracker works just like other email trackers on this list. Browser notifications will alert you every time someone opens a tracked email. This way, you will know exactly when someone is going through their inbox.
The free plan comes with unlimited email tracking. If you want document tracking features as well, then you will need to upgrade to one of the paid plans.
Dubbed as “CRM in your inbox”, Streak is a feature-rich yet light set of email tools that work with Gmail.
You can use Streak to track emails in a hassle-free way. Also, you can send out mass emails plus schedule emails for later. The more you go up the pricing ladder, the more features you unlock with Streak.
But even the free package contains lots of cool options plus you are able to track 200 emails per month. That too without paying a dime. Streak is a good option for those who want some nice extra features. It's powerful than just plain old email trackers but simple enough to use.
Mixmax is another email tracker worth checking out. It works as a chrome plugin that integrates with Gmail. This means you can begin tracking right from your inbox.
Not only does Mixmax help you track email opens but also clicks and downloads. What if you send the same email to a group of people? Mixmax helps to track each person so you know the ones who opened and the ones who didn't.
Another cool feature I discovered in Mixmax was the "undo send". Ever sent out an email you wish you could recall? The "undo send" makes this possible. Even though this is not related to email tracking but it's still a useful thing to keep in mind.
If you are looking for a simple email tracker, then Mailtrack is the way to go. This program works with Gmail.
Whenever you track an email with Mailtrack, you will be able to see who has opened or read your email with the help of tick marks. This lightweight email tracker does not come with too many bells and whistles. But rather, Mailtrack comes with core tracking features that are easy to use.
The free package allows for unlimited tracking and up to five users. With the paid package, you get an additional set of features. This includes real-time notifications, link tracking, and ad-free signatures.
For both Gmail and Outlook users, Bananatag is one of the best email trackers to use. It helps you to track emails right from your inbox. The free version allows email tracking for up to five emails per day. You also get basic notifications and email scheduling.
But if you want detailed notifications plus reports, then you will need to upgrade to any of the paid plans. There are plans for both individuals and teams, so you can choose based on your requirements. Also, the Bananatag dashboard displays all reports and you can see important metrics right from there.
ContactMonkey is another email tracker that comes with robust features. Even though there are no free plans with this program, you do have the option of a 14-day trial.
The paid plans include unlimited email and link tracking. Apart from this, you get real-time notifications. This means you get instant alerts whenever someone opens an email or clicks on a link. Internal email tracking and SalesForce integrated sidebar are other useful features that may come in handy.
(Source: Technology advice)
Apart from the above, ContactMonkey also helps you analyze the best-performing subject lines. This way, you will know what works better so you can stick to that instead.
Vision is an email tracking software from InsideSales. With Vision, you can track which prospects opened your email and at what time. You can also track links and attachments.
Also, if anyone forwards your email, you will receive notifications for this well. Because Vision provides real-time results, you will know when to reach out to prospects. Following up also becomes much easier once you are aware of the best times to get in touch with prospects.
You can begin with a free trial of Vision before requesting for pricing information. This way, you will have the chance to try out this email tracker before committing to paid plans.
Apart from creating Sales emails, you can also use SalesLoft to track them. The intelligent email tracking of this software helps you to tailor your emails. This means you will be sending timely, relevant and valuable emails to each prospect.
Even though there are many email trackers available, the plus point of SalesLoft is that it integrates with SalesForce. This means that you can perform all your email-related activities right inside SalesForce. In here, you will be able to see all the tracked emails. This makes it easy to create automated, personalized sequences based on each trigger.
And that's it for this article. Hopefully, you are now aware of all the various email trackers available and are able to choose the right one.
Have a question about something I wrote?
If you have something to add that may improve the helpfulness of this information, I’d love to hear from you.
Whatever the case, leave your thoughts in the comment box below and I will get back to you.
Need to buy leads for your contact database?